Once you have your website up and working how can you increase the number of visitors, growing your readership as well as retaining your loyal readers. Here are our top 3 tips on the subject.
1. Know your audience
Always think how your target audience would use your site, what do they want to see and gather information about? How often do they visit? What is it that makes them visit and revisit your site? Knowing your audience will allow you to keep your site relevant and fresh with information that is popular and in demand.
Make sure your website copy is in the appropriate style and blogs/articles tackle key issues of your target audience. By joining forums that your target audience are members of you can gain value insight into their views and issues. Looking at your website trends and statistics allows you to determine which areas of the site are strong and weak, what articles are most popular and even which geographical area they are from. Armed with this information you can be sure of who your visitors are and go about creating content that is most relevant and popular.
2. Use some simple SEO techniques
Search Engine Optimisation or SEO is becoming increasingly important. With the majority of your potential customers reaching websites as a result of a search from Google, it really does pay off to put some effort into this area both whilst designing your site and ongoing maintenance. There are many companies that specialise in SEO who you can outsource the SEO work to, yet this can be expensive – particularly for small businesses or community based websites.
Simply by knowing just the basics and having a Content Management System (CMS) that is SEO friendly it is possible to make your site highly visible in all the key search engines. A good CMS will allow you to individually name different pages in your site with title attribute, generate ‘friendly URLs’ and give your images alt-tags. For some guidance, Google has PDF which explains the key concepts Search Engine Optimization Starter Guide in their Webmaster area.
3. Keep updating
Your website needs to keep visitors returning and new visitors to become attracted. The key to this is to maintain your site by continually updating it. Adding new content keeps your site fresh and interesting, it gives people a reason to keep coming back. A static, unmaintained site is not attractive and will almost certainly not reach its full potential.
Writing a blog is a fantastic way to update your site – talk about issues that are affecting your customers, what trends are you seeing etc.. Blogs are a great way of increasing your visibility and ranking in search engines. You can write blogs that are based on a particular subject or key-word, for example, if you want to improve your rank for ‘leisure facilities’ you can set write a blog entry to talk about leisure facilities, and get the phrase into the headline. Search engines’ search crawlers also become aware of how frequently your site is updated, so by not updating it Google will crawl your site less frequently, which is bad for SEO.